Understanding the Art of Experience Mapping
UXPA Presentation 2019
Experience mapping is a powerful tool to break down a customer’s needs in context– especially when leveraging design techniques to layer in advanced narrative tactics. Understanding the foundations of visual storytelling is key to a strong interaction design narrative so you can understand who your customer is and how to build for them.
This has never been more relevant than when looking towards new modes of interaction such as voice and chatbots. Breaking down hard data and complex research findings can be overwhelming, especially for non-designers. Let alone, transforming them into an enriched visual story that highlights emotional, technical, and narrative layers of the customer experience.
This talk with give a framework to break down findings, and map out a multi-faceted experience map of customer profiles, journeys and discovery work to get past tech talk and visualize the opportunity space.