Creative Direction

Developing successful data-driven design teams involves an efficient roadmap. My implementation plan for recruiting, training and has lead to successful data-driven design teams that can turn complex findings into actionable visual collateral.

  • Specialized training tools and knowledge bases
  • Operational techniques for high functioning visual tools and collateral
  • Career development blueprint focused on skill based evolvement with a tiered mentorship program

Leading Fortune 500 companies

in Data-Driven Design since 2012

Award Winning Visual Storytelling

Working with Fortune 500 clients, I’ve developed data driven visual designs with complex data points. My data visualizations on B2B and Consumer trends have been recognized by Kantar’s Information is Beautiful Awards and Adobe.

  • Experience maps & Personas
  • Data Visualizations
  • Research driven pitch decks

Secondary Clients

Cross Channel Marketing

Optimizing brand engagement is key to market survival. Building successful marketing plans involves an understanding of how to identify marketplace opportunities, content creation creating to brand personas, and channel-specific roll out techniques. My concentration on auditing competitors, developing rich brand personas and experiential tactics help brands create human centric experiences.

  • Competitor audits for informed brand development
  • Holistic brand identity building
  • Strategically scheduled outreach operations 

IAAP Panel
Interview with Lisa Vissichelli
Training & Tutorials

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