Down the Rabbit Hole

Published by Lisa Vissichelli on

Simplifying how you read data

Sometimes digging through data can feel like Alice falling down a rabbit hole. The information can be overwhelming with little to no connections.

In my experience these often are an opportunity to muddle through and find a deeper story. Here are a few ways to improve discovery and communications:

  1. Determine the values: Understand the difference between a significant and insignificant change. This will depend on how many people or resources are being measured and how much weight each entity carries.
  2. Organize your information: Looking at all data from a birdseye view can make any significant changes seem small. Take one data point at a time and categorize it by similar denominators to better digest
  3. Flip your perspective: Switching by rows to columns, categories, filters, and even exporting into a few charts can change how we perceive information in our minds.

Lisa Vissichelli

Transforming research deliverables into editorial infographics is my focus. I have lead designers and researchers in understanding design thinking, strategizing innovative design concepts, and shaping brand development in market research firms since 2013. Currently I am the Head of Visual Design at AnswerLab, where we help create experiences people love, Partnering with global brands to bring a human-centered design process to every product they launch. Through my work at AnswerLab, Sachs Insights(Creative Director), MITEF Enterprise Forum, and RelPro, I contributed to many projects across multiple platforms. My infographic work has been showcased in the Information is Beautiful Awards from 2015-2017 and I am the 2017 winner of the Adobe Creative Jam NYC.