AnswerLab: Interview with Head of Visual Design

Published by Lisa Vissichelli on

Interview with Lisa Vissichelli

The Value of Visualization: 5 Design Tips for Communicating UX Research Insights

Delivering UX research insights in a clear, impactful, and engaging way can be a difficult task. No one wants to read pages and pages of text or sift through an outdated PowerPoint deck to get to the findings. UX Researchers, strive to deliver findings in ways that are clear and useful so stakeholders get the information they need to take action. Effective reporting can be the difference between walking away without a roadmap for next steps and creating team and business growth. Design and visualization can help

“Experience maps give us the opportunity to not only follow the basic path of getting from point A to point B, but also explore the pivot points and factors that influence the process as a whole. We often see journey maps that are linear or point in time, but there’s a lot you can do to visualize key spots along the way where a path might diverge or shift. Use icons or graphics to show distinct pivot points, calling attention to moments of potential interaction or improvement.”

– Lisa Vissichelli, AnswerLab

At AnswerLab, the Design Team is made up of design experts with backgrounds in advertising, UX, and graphic design who specialize in visual storytelling for research. They partner with our researchers to create invaluable visual deliverables that tell the story of our research findings, helping our clients make better and faster decisions through data visualization, charts, experience maps, personas, and more. 

AnswerLab interviewed Lisa Vissichelli, Head of Visual Design, to talk through a couple tips to help researchers incorporate design in their reports, even if they don’t have a designer on their team.


Lisa Vissichelli

Transforming research deliverables into editorial infographics is my focus. I have lead designers and researchers in understanding design thinking, strategizing innovative design concepts, and shaping brand development in market research firms since 2013. Currently I am the Head of Visual Design at AnswerLab, where we help create experiences people love, Partnering with global brands to bring a human-centered design process to every product they launch. Through my work at AnswerLab, Sachs Insights(Creative Director), MITEF Enterprise Forum, and RelPro, I contributed to many projects across multiple platforms. My infographic work has been showcased in the Information is Beautiful Awards from 2015-2017 and I am the 2017 winner of the Adobe Creative Jam NYC.